What is Real Estate Staging?

Real Estate Staging, also known as ‘Home Staging,’ is the process of preparing your home for maximum selling price and minimum time on the market!  It has been said, many times, that staging is often the difference between a home selling quickly, versus a home staying on the market and having to endure multiple price reductions.

Benefits of Real Estate/Home Staging:

   -  it "sets the stage," highlighting a home's most
      positive features.
   -  it creates immediate buying interest, with an
      amazing first impression -- right from the curb!
   -  a homeowner can usually use their existing furniture
      and accessories.
   -  it is a thorough, streamlined process costing 
      A LOT less than a seller's first price reduction. 
   -  it reduces selling time.
   -  it maximizes the seller's profit
   -  it works in virtually any home, in any market, at
      any list price. 
 

A professionally staged home is one that has been carefully created, using time-tested, and proven methods, so that a home appeals to the broadest range of potential buyers. That's one of the major factors, in selling a home faster and for peak profit.

Real Estate Staging is NOT Interior Design.  Interior Design creates an inviting space in which to 'live.'   Interior Design/Decorating is all about ‘lifestyle.’  Staging creates the appropriate design to 'sell' your home.  Staging is all about ‘real estate.’

Staging is all about putting your home’s best features forward to create the most buyer-friendly environment possible. 

Elements of Real Estate Staging:

   - cleaning
   - decluttering
   - depersonalizing
   - neutralizing
   - enhancing

Selling is all about first impressions.  Buyers:

-         take, on average, about 10 minutes to walk-through a home

-         make a decision on whether they like a house, in less than a minute

-         have choices and are comparing each home, against another

Showing your home in the best possible condition will give you the greatest opportunity to make the best first impression possible.

Many homeowners do not understand the difference between a home that has been beautifully decorated to 'live' in and a home designed to 'sell' quickly. This is because the homeowner is not able to objectively view their home, from the "buyer's eye." That's natural, however, professional Real Estate Stagers and Realtors understand the difference very well.  Realtors like showing staged homes, because they know what sells homes faster and for higher profits.

Staging also prevents potential buyers from chipping away at your list price.  Buyers look at ‘less than’ clean, cluttered, personalized, and ‘anything but neutral’ houses as reasons to offer less for a home, because all they can see is the time/effort/money that they will have to invest.  

Let's be honest. . .selling your home can be stressful and overwhelming, even under the best of circumstances.  Many homeowners would love to know 'exactly' how their home could sell faster, for maximum profit. You can, if you have the right plan.

Peak Designs can provide that plan, detailing how you can enhance your home, in the shortest amount of time, to achieve peak profit!

If you are a homeowner, with a home to sell, please keep this in mind. . . . . everyone on your team (Realtor and any/all professionals you hire) should have your #1 goal in mind. . . to sell your home quickly and for the maximum selling price.

Remember, your house is a product and it will be judged/scrutinized/compared to a lot of other houses on the market.  Staging can give you a definite advantage over the competition.

Let Peak Designs help you see that "SOLD" sign faster!